The primary goal of this blog is to provide value. In addition, we hope this blog offers a comprehensive resource that caters to beginners and seasoned marketers as well as small, medium or large organizations looking to integrate or enhance their marketing efforts with practical advice, expert opinions and real-world applications for driving success with marketing.
We aim to provide insights on fundamental concepts, terminology, methodologies, tactics, strategies, and best practices in today’s marketing landscape. We will cover both basic and advanced topics, including marketing strategies and approaches, automation, analytics, AI-driven marketing, emerging trends, and more.
We believe in the power of diverse perspectives and expert insights to enrich our content. The authors and contributors consists of professionals and thought leaders in the marketing space. Each brings a unique set of skills, experiences, and viewpoints to the table, ensuring that our readers receive comprehensive and multifaceted insights into the world of marketing.
Keith is a data-driven, results-oriented professional specializing in marketing automation, analytics, and lead generation. His expertise spans core industries including Energy (Oil & Gas), Software (SAAS), Education and Aerospace. With a Master of Arts in Digital Media Studies and a Bachelor of Arts in Applied Design, Keith brings a blend of technical expertise, strategic acumen, and strong communication skills to the field of digital marketing.